baobabPrivacy isn't a feature. It's the foundation.
Nadia Abrahams
Designer · Cape Town ↔ Joburg
Encrypted profile information
Profile names and profile images are encrypted — and every user gets an animated generated image instead of a photo.
No celebrities, no follower counts
You follow content, not people. baobab is built for communities, not influencers.
End-to-end encrypted DMs
Direct messages can only be read by the people in the conversation.
We don't sell your data
Individual users' personal information is not a product. It isn't sold to advertisers or third parties.
Geography, not profiling
Ads are matched by location relevance — not by invasive tracking of who you are.
Content moderation
Standards and moderation processes to address abusive, derogatory and harmful content.
Google Cloud infrastructure
baobab runs on Firebase and Google Cloud services with security across the architecture.
Your people are already talking.
Join the conversation in your city and the places you care about. Free to join, free to post locally.
Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina.