baobab
About baobab

A social network where community comes first.

baobab brings together social networking, secure messaging, information sharing and community news in one app — designed around the everyday lives of people across the Global South.
9:41
baobab
Cape TownJohannesburgNairobi
TM

Thandi M.

Observatory · 12m

Local news
Water supply back on along Lower Main Rd from 4pm, per the city update. Anyone on Station Rd still dry?
4817
KO

Kwame O.

Woodstock · 38m

Who's going to the night market Friday? Saving a table for anyone who wants to link up 🌙
11241
AP

Ama's Bakery

Salt River · 1h

Business
Fresh sourdough out at 7am. First 20 baobab regulars get a free coffee.
769

People don't only use social networks to be entertained. They use them to talk to friends, understand what's going on around them, swap information, discuss local issues, share opportunities and support businesses.

We didn't invent messaging or sharing. What's different is how we put them together — and what we chose to put first.

Social networking

Conversation and community-oriented

Location

Geographical relevance without geographical restriction

Communication

Social interaction and secure direct messaging

Content

Information sharing and community-relevant content

Privacy

Encrypted profile information and E2E direct messaging

Advertising

Geographically relevant, not invasively personalised

Access

Free fundamental local participation

Business

Local discovery, promotion and commercial participation

Your people are already talking.

Join the conversation in your city and the places you care about. Free to join, free to post locally.

Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina.