baobab
For businesses

Be part of the conversation your customers are having.

People on baobab are already asking where to eat, who fixes phones, and what's opening nearby. Show up where it counts.
9:41

Ama's Bakery

Salt River · Bakery & café

Promoted post reach

Local

3 km

Province

W. Cape

National

SA

Nearby people reached this week

PROMOTED · 2 km away

Fresh sourdough out at 7am. First 20 regulars get a free coffee ☕

Rolling out

Business accounts

A home for your business on baobab — post updates, answer questions and talk to customers directly.

Rolling out

Promoted posts

Boost a post to people nearby, across your province or nationally — you choose the reach.

Planned

Marketplace

Discover and sell products and services through the social network.

Advertising based on where, not who.

baobab matches promotions to geographic relevance instead of building invasive profiles of individuals. Your customers see you because you're nearby and relevant — and they can trust the platform they see you on.

Plans for everyone

Free to belong. Upgrade to reach further.

Intended monthly pricing for user subscriptions.

Free

R0/month

Core local social networking

  • Post and participate in your community
  • Encrypted direct messaging
  • Follow up to 3 cities

Regional

R50/month

Broader provincial or regional reach

  • Everything in Free
  • Provincial & regional content
  • Post beyond your local area

National

R100/month

The whole country, ad-free

  • Everything in Regional
  • National content upfront
  • Advertising-free experience

Want to set up your business early? Talk to us.

Your people are already talking.

Join the conversation in your city and the places you care about. Free to join, free to post locally.

Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina.